Back in November, I began working with the amazing creative team at Peculiar Productions here in Greenville. One of our main goals was to build the “brand” that is Amy Clifton Photography. That brand had to be a reflection of who I am as a person and a photographer as well as represent the work that I produce. I quickly discovered how much of ME goes into my photography–my emotion, my quirks, my beliefs–and into the way I approach my clients. One thing that kept coming up in my discussions with the design team as well as surveys and conversations with my clients is that I really, genuinely care about my clients and their stories. I love to create beautiful photographs of you and your life, but I can’t truly do that if I don’t know YOU. It sounds really cliche, but I am honored when someone chooses me as their photographer, because I understand that preserving your memories is a huge deal.
I had a tough time deciding on my logo (sorry TJ!), but once I finally made my decision I haven’t looked back or regretted it for one second. I love it, and I believe that it reflects me and Amy Clifton Photography…”elegant yet edgy, classy but cool, sassy and sentimental, traditional with a twist.” I hope you love it, too!